WORK
AlUla
In 2023, Eco-Age alongside agencies Unsigned and Eleven, worked with Film AlUla to bring the AlUla Creates platform to life. AlUla Creates a platform designed to nurture creativity and empower future generations in film, the arts and fashion. The launch is part of a year-round programme, allowing exciting new female filmmakers and creatives to collaborate with leading industry professionals and access development funds to create and share their stories set against the majestic landscapes of AlUla with the world.
The first phase partners with The British Fashion Council (BFC), acclaimed Saudi film actor Mila Al Zahrani, Kloss Films founder Alec Maxwell and renowned fashion icons Helena Christensen and Eva Herzigova as ambassadors to champion the long-term mission of the platform.
To ensure its product streams adhered to sustainable sourcing standards, Eco-Age supported Harrods in the development of a set of guidelines and an assessment framework to effectively monitor the sustainability impact of this stocked products.
Ambassadors Helena Christensen and Eva Herzigova attended the Oscars Vanity Fair Party in bespoke sustainable looks designed by female Saudi designers, Arwa Al Ammari of ArAm, and Abeer Oraif, who alongside her sister Alia Oraif have demi couture label Atelier Hekayat. The designers worked alongside British-based designer Emilia Wickstead, who leant her experience and production support to bring the designers’ visions to life, creating looks ready for the red carpet.
Eco-Age bought the dresses to life by working with the talent and designers, curated the narrative for the programme, and launched the activation with press. The activation generated 46 global pieces of coverage, had 1,167,152,866 of coverage reach, and was featured in key titles including Vogue, Variety, Harper's Bazaar, Hello, Fashion United, The Telegraph, and Daily Mail.
We're proud to be Clean Creatives!
We've joined a global movement of ad and PR professionals saying no to fossil fuel clients