CONTENT CREATION

As part of the re-launch of The Natural Diamond Council (NDC), we were tasked with creating a strategic campaign and visual identity to communicate and promote the sustainability processes and activity of the Council and its members, and to spotlight another side to diamond mining, which includes nurturing communities, education and equality.

Our solution was to develop a complete visual style and colour palette, as well as a defined approach to imagery which was then applied to all types of media and communication including website, social media and PR. We worked together with the NDC to create a visually engaging user experience on OnlyNaturalDiamonds.com , allowing visitors to easily see where the member mines operated, and then exploring their sustainability initiatives.

Over the course of three years, the team have produced nearly 50 written articles, multiple short films, and overseen the production of events to tell a more accurate story of natural diamonds, all the while maintaining the key visuals and brand identity we helped to create for the client.

CREATIVE CAMPAIGN

The NDC challenged us to create a strategic global campaign to challenge consumers perceptions towards natural diamonds.

Our solution was to develop a campaign that would communicate to customers the impact that the purchase of a natural diamond has. We highlighted how by buying a natural diamond, you are supporting an industry that invests in its communities and environment.

The campaign included film as well as still creative visuals that could be printed and displayed on bus terminals, billboards, and on social media.

Through the use of film, brochures, retailer signs, consumer messaging, and even billboards in iconic locations like Times Square and the Palais Garnier, the Thank You By the Way campaign has reached a global audience and furthered the awareness of the ongoing efforts in diamond sustainability.