As part of the re-launch of The Natural Diamond Council (NDC), Eco-Age was tasked with creating a strategic campaign and visual identity to communicate and promote the sustainability processes and activity of the Council and its members, and to spotlight another side to diamond mining, which includes nurturing communities, education and equality.

Our solution was to develop a complete visual style and colour palette, as well as a defined approach to imagery which was then applied to all types of media and communication including website, social media and PR. We proposed the creation of a sustainability pillar on the OnlyNaturalDiamonds.com website, which would serve as a space for telling the impactful stories of their members.

Eco-Age worked together with the NDC to create a visually engaging user experience on OnlyNaturalDiamonds.com, allowing visitors to easily see where the member mines operated, and then exploring their sustainability initiatives. Over the course of three years, Eco-Age has produced nearly 50 written articles, multiple short films, and even overseen the production of events to tell a more accurate story of natural diamonds, all the while maintaining the key visuals and brand identity we helped to create for the client.