Taylor Perez x Woolmark

As part of our work we fostered a collaboration between Taylor Perez and The Woolmark Company. Taylor travelled to Australia to learn about wool’s natural circular, regenerative and technical properties. He learned first-hand from Australian woolgrowers who are constantly taking steps to improve their environmental and ethical practices, creating positive change through open and honest conversations which Taylor showcased to his social following of 3.7M through Instagram stories and grid posts. This organic partnership has led to Taylor committing to wearing merino wool for upcoming press junkets and promoting wool’s benefits as an ambassador for The Woolmark Company.

Taylor Perez x Lucara Diamond

The natural diamond sector is one that suffers from a negative image.

We took Taylor to visit the Karowe Diamond mine in Botswana to learn first-hand about the impact of diamond mining in a country that has unearthed some of the world’s most precious stones.

Taylor Perez x Lucara Diamond

The Karowe mine is the only mine in the world run by a woman and in conjunction with the local community.

This resulted in organic Instagram grid and Instagram Stories posts of Taylor’s experience meeting the people directly impacted by the positive socio-economic benefits of Botswana’s natural diamonds.