Eco-Age was challenged to create a strategic global campaign for the Natural Diamond Council to challenge consumers perceptions towards natural diamonds.

Our solution was to develop a campaign that would communicate to customers the impact that the purchase of a natural diamond has. Our aim was to show them that by buying a natural diamond, they were supporting an industry that is investing in communities and environments, and all of this would be done through the use of hard data and engaging visuals. The campaign would include film as well as still creative visuals that could be printed and displayed on bus terminals, billboards, and on social media.

The result was a highly successful campaign called “Thank You, By the Way”. Through the use of film, brochures, retailer signs, consumer messaging, and even billboards in iconic locations like Times Square and the Palais Garnier, the Thank You By the Way campaign has reached a global audience and furthered the awareness of the ongoing efforts in diamond sustainability.